Selling European luxury
in South Korea, without a warehouse.

Korean online retail, full year 2025

77.5 % of it was spent on a phone.

Scale 0–12 %. Korea is one of the most online-native retail markets on earth: online retail grew +11.8 % in a year, offline retail +0.4 %.

Source — 국가데이터처 (formerly 통계청), annual online shopping release, 2 February 2026.

Korean personal luxury, 2024 — ₩21.8 trillion

of it is still sold offline.

Korean e-commerce as a whole is 77.5 % mobile; Korean luxury is 88 % offline. That 65-point divergence is the opportunity.

Source — Euromonitor, via 파이낸셜뉴스, 2 February 2025.

Bought online in Korea, 2025 — by aisle

across six aisles a Pro account can actually sell into.

Scale 0–₩40 trillion, full year 2025. Bags are the one line that fell — Korean luxury bags are still bought at a counter, which is the chart above. Everything beside them grew: food and fresh produce together reach ₩52.3 trillion (+10.4 %), and cosmetics are now 41.4 % online.

Source — 국가데이터처, December and full-year 2025 online shopping release, 2 February 2026, annual table by product group. Cosmetics channel share from the same release, via CNC News.

Q1 2026, the three Korean department store groups, year on year

jewellery and watches, at all three — and the whole luxury floor rose with them.

Scale 0–60 %. Fashion and leather goods rose nearly 30 % too: the whole luxury floor is growing, and jewellery and watches are simply growing fastest — the segment is projected at a 6.45 % compound annual growth rate through 2031. They also draw fewer authenticity complaints than bags, and Korean excise treats them differently.

Sources — Q1 2026 department store growth: Bain & Company / Altagamma via Nasmedia, 18 May 2026. Watch segment CAGR: Mordor Intelligence, 11 August 2026.